Redbubble Base Price Margin Calculator

Redbubble artist margin = markup (retail minus base price) / retail price x 100. On Redbubble, your markup is retail price minus the base price Redbubble sets for that product. Defaults: 8 / 20 = 40.0%.

The percent is the margin most people quote. The "x: 1" figure is the same division shown as a raw ratio (for example 0.62: 1) instead of a percentage, which is the convention some ratio metrics use on financial statements.

Use whatever retail price figure matches the period you are analyzing -- monthly, quarterly, or annual -- as long as the numerator (markup (retail minus base price)) covers the same period.

Higher is generally better for a margin: it means more of each revenue dollar turns into profit at that stage of the income statement. Compare against your own trend over time and against public companies in the same industry, since healthy margins vary a lot by sector.