Affiliate Marketing Earnings Projection Tool

From clicks to projected commission, one funnel step at a time

9,000 monthly clicks at a 2.2% conversion rate produce 198 sales. At a $64 average order value and 8% commission, projected earnings come to $1,013.76 -- an EPC (earnings per click) of $0.1126.

EPC is the number that actually matters for comparing traffic sources or offers against each other, since it collapses conversion rate, AOV, and commission into one figure -- a link sending 9,000 clicks at this $0.1126 EPC is directly comparable to a different link's EPC regardless of how their individual conversion rates or AOVs differ.

This scales linearly with clicks: doubling traffic to 18,000 clicks at the same conversion rate, AOV, and commission would double projected earnings to $2,027.52 -- useful for sizing how much additional traffic would be needed to hit a specific earnings target.

What real affiliate programs add on top of this simple model

Cookie windows and returns are omitted. Not a network statement. Real affiliate tracking has a cookie window (commonly 24 hours to 30+ days) -- a click today that converts weeks later still counts, which this single-period snapshot doesn't model, and program-specific cookie length materially affects real earnings versus this simplified same-period estimate.

Returns and refunds on the underlying sale typically reverse the affiliate commission too, sometimes weeks after the original sale was already credited -- actual network payouts are usually net of a return-adjustment period this projection doesn't account for.

Commission rates and conversion rates both vary significantly by product category, season, and traffic source quality -- use your own historical data from the specific program rather than a generic assumption once you have it.

Related monetization comparisons

If display or sponsor CPM is an alternative monetization path for the same traffic, compare against the Podcast Sponsor CPM Earnings Estimator or a display-ad eCPM tool for the same audience size.

For a tiered commission structure rather than a flat rate, the Affiliate Commission Tier Calculator handles that separately.

Frequently Asked Questions (FAQ)