Estimated you / month
$3,000
Watch ads: you ~55% / YouTube ~45%. Est. ads $3,000/mo; platform ad cut ~$2,455.
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YouTube RPM & Revenue Calculator
Long-form RPM and CPM inputs. Shorts earnings belong on the YouTube Shorts RPM estimator.
Page updated 2026-09-14. Official source: YouTube partner earnings overview (source checked 2026-09-14)
Interactive YouTube RPM calculator
Calculated results
Creator RPM band
$8.00 - $16.00
Implied advertiser CPM
$14.55 - $29.09
Annualized (same monthly mix)
$36,000
Planning range, not Studio Analytics. YouTube partner earnings overview (last checked 14 Sep 2026).
YouTube RPM vs. CPM: Key Differences Explained for Creators
Advertisers buy impressions. You get paid on views that actually show ads, after the platform split. CPM (cost per mille) is the advertiser's price for 1,000 ad impressions. RPM (revenue per mille) is your earnings divided by 1,000 video views. RPM includes unmonetized views, skipped ads, and YouTube's share. If an advertiser pays a $20 CPM, long-form creators keep 55% of ad revenue on the Watch page - but only on the slice of views that served ads - so Studio RPM might print $8, not $11.
Official Watch Page terms still pay eligible partners 55% of net ad revenue on public videos. Shorts use a separate feed pool and a 45% creator share. This calculator starts from published niche and geo creator-RPM bands, then backs out an implied CPM using that split so you can talk to brands and still think in Studio language. It is a planning range, not a replacement for Analytics.
The RPM formula, with two worked examples
Defaults on this page: 250,000 monthly views, tech, Tier 1, long-form, extras off.
Creator RPM mid = (band low + band high) ÷ 2
Ad revenue / month = (views ÷ 1,000) × RPM mid
Implied advertiser CPM = creator RPM ÷ partner share
Watch Page share = 55% · Shorts share = 45%
Shorts RPM band on this page ≈ 12% of the long-form band
Example 1 — tech, Tier 1, 250,000 long-form views. The table uses $8-$16 creator RPM. Midpoint is $12. AdSense estimate = 250 × $12 = $3,000/month ($36,000/year). Implied advertiser CPM is $8 ÷ 0.55 to $16 ÷ 0.55, or $14.55-$29.09. YouTube's 45% cut on that ad gross is about $2,455. Turn on sponsorships and the page adds $12 per 1,000 views ($3,000), so the headline monthly figure becomes $6,000. That extra is not Studio RPM.
Example 2 — gaming, Tier 3, 1,000,000 long-form views. The band is $0.40-$1.80. Midpoint is $1.10. AdSense estimate = 1,000 × $1.10 = $1,100/month. Ten times the views of example 1, about a third of the dollars, because gaming in low-CPM countries does not buy like US finance. Flip the same 250,000 tech views to Shorts and the page uses 12% of $8-$16 ($0.96-$1.92, mid $1.44) → about $360/month in ads. Use the YouTube Shorts RPM Estimator if you already know a Studio Shorts RPM and only need views × RPM.
2026 YouTube RPM Benchmarks by Niche & Audience Region
Long-form creator RPM bands used on this page (USD). They are planning ranges assembled from public creator reports, not a YouTube guarantee. Shorts on the format toggle are modeled at about 12% of the long-form band.
| Niche | Tier 1 RPM | Tier 2 RPM | Tier 3 RPM |
|---|---|---|---|
| Finance | $12-$24 | $5-$12 | $1.50-$5 |
| Tech | $8-$16 | $3.50-$9 | $1.20-$4 |
| Education | $6-$14 | $2.50-$7 | $0.90-$3.50 |
| Lifestyle | $4-$10 | $1.80-$5 | $0.70-$2.50 |
| Entertainment | $3-$8 | $1.40-$4 | $0.50-$2 |
| Gaming | $2-$6 | $1-$3.50 | $0.40-$1.80 |
How YouTube Shorts Monetization Model Works in 2026
Shorts ads are sold against the Shorts feed, not the same Watch-page inventory as a 12-minute tutorial. Eligible creators receive 45% of the Shorts revenue pool assigned to their videos; YouTube keeps 55%. RPM is usually much lower than long-form at the same niche because CPMs are lower and many loops never show a paid ad. A channel at 250,000 Shorts views/month in Tier-1 tech might see a few hundred dollars in Shorts ads and a few thousand from the same views as long-form.
Use Shorts for discovery and long-form for RPM. Sponsorships on viral Shorts can still dwarf ads - toggle sponsorships on if brands pay you per 1,000 views regardless of format. If you already have a Shorts RPM from Studio and do not want the long-form table, use the dedicated Shorts estimator.
What this page leaves out, and where to go next
Not modeled: the $100 AdSense payout floor, Premium subscriber share, Super Thanks, Shopping affiliate, Music and claimed-content splits, or demonetized inventory. The YouTube AdSense $100 Payout Threshold tracker answers the cash-out question. A whole-channel mix of long-form CPM inputs lives on the YouTube Channel Money Estimator.
Copy exports views, niche, geo, format, the RPM band, and each stream so you can paste a planning note into a sponsor deck. Confirm the live partner share in YouTube Help: partner earnings overview (last checked 14 Sep 2026) and the RPM in YouTube Studio before you quote a number as fact.
Frequently Asked Questions (FAQ)
What is the difference between YouTube RPM and CPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you earn per 1,000 video views after YouTube's cut, unsold inventory, and non-ad traffic. RPM is almost always lower than CPM. This calculator estimates creator RPM (your pocket) and an implied advertiser CPM band from the partner split.
How much does YouTube pay per 1,000 views in 2026?
Long-form RPM on Tier-1 (US/UK/CA/AU) audiences often lands around $4-$24 depending on niche: finance and tech at the high end, gaming and entertainment lower. Tier-3 geographies can be well under $2. Shorts RPM is a separate creator pool and is typically a fraction of long-form - often roughly $0.04-$1.50 RPM for many channels. Your YouTube Studio RPM is the source of truth. Last checked 14 Sep 2026 against YouTube Help: partner earnings overview.
How does YouTube Shorts monetization work?
Shorts ads in the Shorts feed fund a pool. Eligible creators receive 45% of that Shorts revenue attributable to their content; YouTube keeps 55%. That is the reverse of the classic long-form 55/45 Watch Page split. Shorts also tend to have lower advertiser CPMs. Use the Shorts format toggle here - do not apply long-form RPM to Shorts views.
Do sponsorships count in YouTube RPM?
No. Studio RPM is ad (and some YouTube-product) revenue per 1,000 views. Brand deals, memberships, and Super Thanks sit outside that RPM. The toggles on this page add planning estimates so the monthly picture is not just AdSense: sponsorships use $12 per 1,000 views on long-form ($6 on Shorts); memberships and merch use conservative conversion guesses. Leave them off if you only want the ad RPM walk.
What extra revenue streams can I add on this page?
Three optional toggles. Sponsorships assume a flat per-1,000-views brand rate. Memberships assume 0.15% of views convert to a $4.99 member at a 70% keep rate. Merch assumes 0.04% of views buy a $28 item at a 12% margin. They are planning extras, not Studio line items. Leave them off for a pure AdSense range.
Why is my YouTube Studio RPM different from this estimate?
Studio RPM is your real mix of geo, niche, season, unsold inventory, and ad formats. This page uses a published CPM/RPM band and a 55% Watch Page split (or the Shorts 45% pool). Treat the result as a planning range. Always prefer the RPM number in YouTube Studio Analytics for a signed deal.
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